METRA HISTORY OF THE UNITED KINGDOM

Metra Economic Consulting Ltd inherits a tradition of advice to governments and businesses dating back to 1967.

Metra Consulting Group was established in 1967 as part of a network International in a French Sema group, with two main types services (1) market research and consulting for industrial firms and (2) operational and strategic planning.

In 1992 the French Sema group has been restructured and the company became Metra Sofres.

Sofres SA merged with the British company leader in the field of market research,
Taylor Nelson ABG, giving birth to the group Taylor Nelson Sofres Plc. Metra Sofres continued its activities within the new group.

In 2002, the group Taylor Nelson Sofres decided to withdraw the consultation activities management to focus on consumer research, for strategic reasons. Metra Economic Consulting was then created by operation buyout by management.

Metra is formed by a small team of experienced consultants, economists, technologists and business advisors, and has a network of over 500 partners providing specialized expertise in a wide range of sectors and activities.

The services offered by Metra remain largely the same:

Council economic development, particularly in emerging markets, for international development agencies such as the European Commission, the World Bank and the British Department for International Development.

Also:

Market studies for industrial and marketing advice.

Our clients include international agencies as well as private companies of all sizes.

Services Offered by Metra Economic Consulting Ltd

Metra Economic Consulting Ltd provides economic development services, business development and marketing consulting, including:

Promotion and development of trade and investment
Economic cooperation projects
Feasibility studies of industrial development
Studies of corporate strategies
Economic and environmental impacts

Promotion and Development of Trade and Investment

The developing world, as well as certain regions or sectors in developed countries need assistance to develop or add value to their business:

Export development
Matching companies / joint ventures
Workshops and Forums
Planning and assessment of business
Information Systems Investment
Guides for business and investment
Assessing the impact of trade policies

Study of Business Strategies

Many consulting activities are inherently strategic studies, or at least include elements of business strategy, such as how to penetrate new markets and generate innovative business.Metra has the experience and tools necessary to meet the growing needs of public and private sectors in this area, in particular:

Market research pan / multi
Studies
Macro-economic Studies
Analysis of regulations and standards
Study of marketing strategies

Economic Development in Emerging Markets

The global trend towards liberalization and globalization of economies has exploded needs in terms of technical assistance to adapt to new environments, new market approaches and new technologies.To accompany this process, Metra has forged a strategic and technical expertise in the following areas:

Private sector / SME development
Industrial restructuring
Feasibility studies, identification, assessment
Technical assistance for technology transfer
Institutional Strengthening
Training
Planning and Project Management

Industry Sectors

Metra has expertise and experience in the following areas:

Fisheries and agro-food
Mining and quarrying slaughter
Building and construction materials
Mechanical and electrical
Electronics, information technology and e-business
Chemicals & Plastics
Leather and Textile
Financial Services
Tourism & Transportation

REGIONS

The geographical areas where Metra has a strong expertise are:

Central Africa and West
SADC (Southern Africa)
ASEAN and South Asia
European Union
North America
Eastern Europe (FSU)